Observe the following key trends which are known to improve your LSEO. That is your local Search Engine Optimisation.
If you as a business or website are not planning around search engine algorithms and patterns, then consequently you are suffering in a limited situation. Your potential opportunity for new business and to generate more leads, could be improved so much by applying more attention and focus to the way you configure landing pages for the key terms which are directly being queried day in and day out.
They want you! They are searching for you and what you do, why would a business not be responding to this amazing situation and allowing themselves to be discovered on the web,? With no additional expenditure than your constant marketing output and resources.
This is the modern targeted and modern form of advertising which constitute the qualification to convert at such a high % compared with other forms of marketing and advertising across the B2B sector.
- Voice Search
It was observed in 2017 that voice searches make a total of 20% of all searches. Thanks to digital assistance, people find it easier to convey their queries through mode of speech, rather than typing all the way.
It has been a fair time since Siri and Cortana have been introduced to market and with each progressive year, we observe less error in both software.
- Image Search
The facility of image search or visual searches, is an emerging trend. As you are a business owner, people expect you to have all the answers.
Suppose you are running a clothing store and a person forgets the name of a product but instead, he had downloaded an image some time ago.
Instead of traversing through all the products, he would make a quick image search and land on his desired product. This will save his time and prevent him from a lot of trouble.
- Mobile All the Way
There was a wave in 80s and 90s when personal computers were introduced and people were keen to have their own PCs. At workplace and homes, they would surf the internet and perform their calculations.
But, this is not the case with 2018. We live in an age of smartphones and people like to surf the internet on the go.
If your website is ‘mobile friendlier’ (more mobile friendly), it would be easier for them to spend more time, explore more and eventually make a purchase. But if it is not mobile friendly, you will lose a ton of potential customers.
- Social Media Integration
It would be fair to say that social media has grown to an extent that it controls a large part of our lives. You need to link your website with your social media accounts and post engaging content – the type of content which would naturally excite a random internet user to visit your website.
When people from a particular region would visit your website, search engine algorithms would automatically start placing your website among higher rankings in LSEO.
- Speed Matters
Speed is important in terms of web rankings. Ideally, your website should take two seconds to load. But, if that is not possible, try not to exceed the 5 second threshold.
Instead of LSEO, speed is important for getting more customers. As people these days have shorter amount of patience, they want more results in less time. If your website is fast and giving them things they want, they would explore your website, find new things and may even recommend to their friends.
- User Experience
Your content and graphics make up a user experience and the way you deliver your website, makes an impact upon your LSEO.
Review your business strategy and pick a theme for your website. Try to embed your theme with your products so that a theme of particular design, becomes known as a trademark of your website. That type of user experience will become your identity. You can also use animations, background effects, transition of content – anything that would look unique, creative and make your website appealing in the eyes of web surfers.