Search engine optimization involves both on-site and off-site optimization for the best possible results. Although you might have worked hard to create backlinks, build a strong social media following and do other things off the site, you might not be seeing all of the results that you want just yet. Therefore, you might want to pay attention to your on-site SEO. Luckily, these five on-page SEO tips for success can help you get started the right way.
- Don’t Stuff Your Content with Keywords
Keywords that are carefully researched and placed correctly can be highly helpful, so you should definitely incorporate them into your content. If you aren’t seeing the results that you want from your SEO campaign, however, you might be using your keywords too much. A while ago, people were able to see positive results from adding the keywords to their pages many times, but this isn’t the case with new Google algorithms and other changes. Therefore, you should avoid stuffing your content with keywords and should only use each keyword a handful of times in your average article. The search engine spiders will still pick up on them, but you won’t have to worry about being penalized for spam.
- Check All of Your Coding
Although you might not think that your HTML coding has much to do with your search engine optimization, you should know that sloppy code and other issues can make it tricky for search engine spiders to crawl your page. Therefore, you should check and double-check your code to see if you need to clean it up.
- Use Meta Tags
Meta tags are short and easy to create, but they are essential parts of on-site SEO. Therefore, you should create them if you haven’t already, and you should consider tweaking them if your current ones could use a bit of work.
- Link to Pages Within Your Site
You might already know that good backlinks can work well for SEO purposes, but you might not realize that using links on your site is important too. If you don’t link to various pages on your site from other pages on the site, you are missing out on some great opportunities for SEO. Although you might not want to make too many links, adding a few relevant links throughout your posts and content is a smart way to improve your search engine rankings, and it can also help guide visitors to various pages of your site as well.
- Use Sub-Headings
Using subheadings is essential on your site for a couple of reasons. First of all, it really does make it easier for people to read your content, and it helps prevent people from missing the important information. Secondly, using subheadings can help your search engine rankings.
Working on your on-site SEO is a constant job, but these on-page SEO tips can give you some great places to get started. By making these changes, you might be surprised by the positive SEO-related benefits that you can enjoy, and your pages will probably be more pleasant and useful for your readers as well.